Differentiate your products or services from your competitors. Don't be the same as your competitors and then wage a price war. Focus on your own business, focus on the customer's needs, innovate your business to serve your customers better.
Don't always check what your competitors do. Because as you spend more time seeing what your competitors do, you have less time examining your own business and the customer's needs, you will inevitable become reactive to every move of your competitors and become a follower. Why not focus on your own business and customer's needs, be proactive, innovate your business, let your competitors check what you do and reactive to your moves, when they follow you and copy, congratulations, you become the leader in your industry.
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